Baxter Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.
UNDER EYE COMPLEX
Hydrating eye lotion for men
Hydratant contour de l’oeil pour homme
All Skin Types
Fragrance free
USAGE:
Apply a small amount to the skin around the eye area.
WHAT IT DOES:
Minimizes puffiness, and dark circles as it smoothes and tones the delicate skin around the eyes.
MODE D’EMPLOI:
Appliquer délicatement matin et soir sur le contour des yeux. Réduit les poches et les cernes et atténue les rides.
