Baxter Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.
OIL FREE MOISTURIZER
Hydrating lotion for men
Hydratant sans huile pour homme
Normal to Oily
Fragrance Free
USAGE:
Apply liberally to face and neck area, as needed.
WHAT IT DOES:
Plant-based hydration technology absorbs quickly to restore the skin’s moisture barrier, leaving skin feeling smooth and refreshed with a shine-free matte finish.
MODE D’EMPLOI:
Appliquer le soin hydratant sur le visage et le cou préalablement nettoyés en massant légèrement.
