Baxter Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.
DAILY FACE WASH
Mild facial cleanser for men
Nettoyant visage pour homme
All Skin Types
Fragrance Free
USAGE:
Gently massage on to wet skin to create mild foam. Rinse thoroughly.
WHAT IT DOES:
Removes excess oil and debris without stripping away vital moisture, leaving skin looking refreshed and smooth.
MODE D’EMPLOI:
Appliquer le gel nettoyant sur une peau humide par des massages circulaires. Rincer abondamment.
