Baxter Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.
INVIGORATING BODY WASH: ITALIAN LIME
Hydrating shower gel for men
Gel douche hydratant pour homme
All Skin Types
Italian Lime and Pomegranate Essence
USAGE:
Gently massage on to wet skin to create mild foam. Rinse thoroughly.
WHAT IT DOES:
Washes away dirt and debris from the body without robbing skin of moisture. Mild cleansers and skin-softening agents keep skin smooth and soft.
MODE D’EMPLOI:
Appliquer le gel douche stimulant sur le corps, masser puis rincer abondamment.
