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  • Santa Maria Novella Crema da Barba
    September 26, 2010 Mike Sandoval

    Santa Maria Novella Crema da Barba

    Those who enjoy wet shaving are used to seeing historic products. Kent brushes were established in 1777, La Toja began in 1837, and Trumper and Coate's began in 1875. There is one brand, however, that predates them all: Around 1221, the Dominican monks at Santa Maria Novella began creating elixirs from rose water and vinegar. If you travel to Florence today, you can visit the Officina Profumo-Farmaceutica di Santa Maria Novella, which is part museum, part boutique. The historic wooden doors open to dimly lit hallways and display cases, where you can find traditional products ranging from potpourri and candles, to herbal teas and ceramics, to bath and body products. Among them is Santa Maria Novella Crema da Barba, one of the oldest and finest shaving creams in the world.

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