If you’re viewing our website, perhaps you’re trying to find out if there is a better way to shave.  Perhaps it’s because you’ve found wet shaving and love the experience you receive from an excellent, smooth, and pain-free shave using our tried-and-true methods of shave cream, hot water, a brush, and a fine razor.  James Wood, an entrepreneur and Air Force veteran, was introduced to a shaving system over 20 years ago that worked: Lab Series Maximum Comfort Shave Cream.  The thing that set this cream apart from the rest was its use of benzocaine, a mild numbing agent.  This formulation helped its users achieve pain-free shaves, albeit synthetically, with a high degree of customer satisfaction.  Jim was a loyal customer until a few years ago when Lab Series changed the formulation and took out the benzocaine.  Customer reviews on the Lab Series website filled with expressions of dissatisfaction with the new “advanced” formula.  With 90 reviews of the shave cream to date, it only averages a two-star rating out of five.  Frustrated, Jim sought alternatives to his favorite cream, and when nothing comparable was found, he did what any successful entrepreneur would do: he made his own.